Dairy Products...Who Will Buy Them & Where Will They Be Made

12th Annual Workshop for Dairy Economists and Policy Analysts

Sacramento, CA

March 30-31, 2005


The program agenda may be downloaded here.
Wednesday, March 30, 2005
11:00 Registration
1:00 Welcome--Andy Novakovic, Cornell University
  1:15 Towards 2020--A Scenario for U.S. Dairy Markets--Scott Brown, FAPRI
  2:00 What Factors Explain Dairy Product Consumption--Harry Kaiser, Cornell University
    3:00 Break
  3:30 Thirty Years of Dairy Consumer Attitudes--Where is it Heading--Cam Thraen, The Ohio State University
  4:15 What the Consumer Wants: Opportunities to Drive Dairy Sales & Usage When
Dining Away From Home
--Christopher Moore, DMI
    5:00 Adjourn
    5:15 Reception and hosted bar
Thursday, March 31, 2005
    8:15 Welcome--Hal Harris, Clemson University
  8:20 Livestock Marketing Information Center--Wilson Gray, University of Idaho
8:45 Challenges to Food Manufacturers and Marketers from Changing Consumers--Jean Kinsey, University of Minnesota
  9:45 Got Demand?--A Brief History of Got Milk? Marketing--Jeff Manning, CA Milk Processor Board
    10:45 Break
  11:15 The Future of Domestic Milk Production--Joe Outlaw & Dave Anderson, Texas A&M University
    12:00 Lunch
    1:00

Perspectives on Successful Dairy Farming Systems--Dairy Producer Panel--Jeff Wilbur, CA; Pete Knigge, WI; Bob Wade, TX

  1:45 National/Global Markets--Implications of Sourcing Milk and Dairy Products--Andy Novakovic, Cornell University
    2:30 Break
  2:45 Producer-Dealers: Issues with California and Federal Marketing Orders--Michael Marsh, Western United Dairymen; Bill Schiek, Dairy Institute of California; Andy Novakovic, Cornell University
    3:45 Small Group Discussion
5:00 Adjourn